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What the Marketing Agency of the Future Will Do Differently

Harvard Business Review

How do agencies ensure their future by being able to help brands sell more and build stronger loyalty in such a disrupted and disintermediated world, where every individual is consuming so much media from so many different channels? And that has not changed since agencies were first invented. So, now what?

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Procurement's Best-Priced Deal May Stifle Innovation

Harvard Business Review

When I politely point out procurement's role in selecting, shaping and paying for partnerships, the answer I get astonishes: We can reimburse our suppliers and partners out of another budget. In other words, innovation occurs when we bypass or disintermediate procurement. How healthy is that?

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