Harvard Business Review

OCTOBER 15, 2015

A typical product or service comparison in most industries would show that incumbents usually have the best products in a given market, which reflects their obsession with high-margin customers. The New Tools of Marketing. The manager’s point of departure is classic market segmentation. Insight Center.

Marketing 8

Marketing Company Levitt Film 8

Harvard Business Review

APRIL 9, 2018

The topic model allows us to analyze similarities and overlap among topics between published papers. For example, the model revealed that the topic “disruptive innovation” is often mentioned alongside the topic “business model” in many studies. It appealed to a niche of film nerds.

Disruptive Innovation 12

Disruptive Innovation Innovation Business Model Human Capital 12

Harvard Business Review

JANUARY 28, 2014

As Kodak president Philip Faraci told a group of newspaper executives in 2008 (oh, the irony), one of Kodak’s biggest problems was the apparent stability of its core film business. Spotting disruptive business models early is very powerful but arguably difficult. Disruptive innovation Innovation'

Disruptive Innovation 9

Disruptive Innovation Advertising Gilbert Market Segmentation 9