Harvard Business Review

DECEMBER 25, 2013

health care market more than a decade ago, they were greeted with high expectations. Retail clinics have demonstrated that they are a sustainable business model and clearly fit a patient need: Today, there are more than 1,600 clinics across the country, which have had a total of 20 million patient visits.

Health Care 8

Health Care Retail Disruptive Innovation Market Segmentation 8

Harvard Business Review

JANUARY 7, 2016

.” They also write that “disruptive innovations originate in low-end or new-market footholds.” ” Zipcar , the company I co-founded, qualifies as a disruptive innovation because it created a whole new market: demand for cars rented by the hour (as well as by the day). This was not world changing. ” I agree!

Disruptive Innovation 8

Disruptive Innovation Definition Innovation Christensen 8

Harvard Business Review

JUNE 12, 2018

Traditionally, antitrust regulation has looked for whether a merger increased or decreased competition in a particular market. In the case of Baker Hughes and Halliburton’s planned merger a few years ago, the Justice Department detailed how it thought the amount of competition would rise or fall (mostly fall) in 30 market segments.

Company 8

Company Supply Chain Cooper Airlines 8

Harvard Business Review

JANUARY 28, 2014

Pay particularly close attention any time someone comes toward your market with a business model that looks highly unprofitable to your company or is based on a technology that no one in your company understands very well. Spotting disruptive business models early is very powerful but arguably difficult.

Disruptive Innovation 9

Disruptive Innovation Advertising Gilbert Market Segmentation 9

Harvard Business Review

SEPTEMBER 21, 2011

They spent a lot of time "testing the waters," "experimenting," and "building prototypes," while younger, nimbler companies took to the web with ease, shattering established business models along the way. A brand also has to be aligned with the market profile of the consumer segment. Think of Yahoo!,

Brand 11

Brand B2C Market Segmentation Travel 11

Harvard Business Review

MARCH 17, 2016

Don’t engage in over-the-top discounting that trains customers, both in B2C and B2B markets, to buy cleverly on price and price alone. The choice of the price position affects the overall business model, the product quality, branding, and how to innovate. In many cases they created radically new business models.

Price 8

Price Airlines Govindarajan Advertising 8

Harvard Business Review

JUNE 27, 2022

Poorly designed programs can frustrate customers. But the right constraints can actually help them get more value from their membership.

Loyalty 19

Loyalty Constraint How To Market Segmentation 19

Harvard Business Review

APRIL 9, 2018

GDPR also bears more than a hint of the kind of protectionism that has featured prominently in EU technology policy since the 2015 release of the plan for a “Digital Single Market,” including recent announcements of new taxes for U.S.-based New Business Models, Old Strategies.

Advertising 10

Advertising Cost Business Model Information 10

Harvard Business Review

APRIL 26, 2012

These categories of products don't rely on focus groups because only visionaries can truly imagine their usefulness — they create entirely new habits and disrupt markets. And not every market segment needs to be invaded at the same time: iPhones and digital cameras certainly didn't work for every market segment right out of the gate.

Market Segmentation 13

Market Segmentation B2B Productivity Products 13

Harvard Business Review

OCTOBER 24, 2014

One of the biggest obstacles is that traditional functional departments often can’t meet the needs of IoT business models and have to evolve. In IoT businesses, sales departments often struggle to determine how to best take a combined product and service to market.

Productivity 8

Productivity Products Company Engineering 8

Harvard Business Review

JUNE 3, 2011

One company that I worked with found that the accuracy of market forecasts for new-to-the-world ideas was roughly equivalent to using the results of a random number generator. That is, something that is just good enough to start the in-market testing process. Instead, trust actions over statements. They sincerely believe them.

Innovation 15

Innovation Market Segmentation Porter Sharpe 15

Harvard Business Review

JUNE 24, 2015

In a visionary setting, firms win by being the first to create a new market or to disrupt an existing one. Visionary firms win by being the first to introduce a revolutionary new product or business model. This approach works when the visionary firm can single-handedly build a new, attractive market reality.

Strategy 8

Strategy Competitive Advantage Environment Execution 8