Harvard Business Review

DECEMBER 25, 2013

health care market more than a decade ago, they were greeted with high expectations. Retail clinics have demonstrated that they are a sustainable business model and clearly fit a patient need: Today, there are more than 1,600 clinics across the country, which have had a total of 20 million patient visits.

Health Care 8

Health Care Retail Disruptive Innovation Market Segmentation 8

Harvard Business Review

JULY 19, 2017

Those that successfully harvest vast troves of data can improve productivity; make faster and more accurate decisions; reduce costs; increase competitive advantage; discover new business models and innovations; and better engage customers, employees, and partners. That’s still true.

Technology 8

Technology Content Market Segmentation Business Model 8

Harvard Business Review

JANUARY 28, 2014

So how can you spot circumstances where an apparently healthy business masks an existential threat? Pay particularly close attention any time someone comes toward your market with a business model that looks highly unprofitable to your company or is based on a technology that no one in your company understands very well.

Disruptive Innovation 8

Disruptive Innovation Advertising Gilbert Market Segmentation 8

Harvard Business Review

MARCH 17, 2016

Don’t engage in over-the-top discounting that trains customers, both in B2C and B2B markets, to buy cleverly on price and price alone. The choice of the price position affects the overall business model, the product quality, branding, and how to innovate. In many cases they created radically new business models.

Price 8

Price Airlines Govindarajan Advertising 8

Harvard Business Review

SEPTEMBER 21, 2011

They spent a lot of time "testing the waters," "experimenting," and "building prototypes," while younger, nimbler companies took to the web with ease, shattering established business models along the way. A brand also has to be aligned with the market profile of the consumer segment. Think of Yahoo!,

Brand 11

Brand B2C Market Segmentation Travel 11

Harvard Business Review

JUNE 3, 2011

Innovators have to deal with particularly insidious lies — things that people say that they believe are true, but actually aren't. Innovators working on new ideas often show early versions to customers to assess "purchase intent." That is, something that is just good enough to start the in-market testing process.

Innovation 15

Innovation Market Segmentation Porter Sharpe 15

Harvard Business Review

APRIL 9, 2018

GDPR also bears more than a hint of the kind of protectionism that has featured prominently in EU technology policy since the 2015 release of the plan for a “Digital Single Market,” including recent announcements of new taxes for U.S.-based New Business Models, Old Strategies.

Advertising 9

Advertising Cost Business Model Information 9

Harvard Business Review

APRIL 26, 2012

These categories of products don't rely on focus groups because only visionaries can truly imagine their usefulness — they create entirely new habits and disrupt markets. And not every market segment needs to be invaded at the same time: iPhones and digital cameras certainly didn't work for every market segment right out of the gate.

Market Segmentation 13

Market Segmentation B2B Productivity Products 13

Harvard Business Review

OCTOBER 24, 2014

One of the biggest obstacles is that traditional functional departments often can’t meet the needs of IoT business models and have to evolve. In IoT businesses, sales departments often struggle to determine how to best take a combined product and service to market.

Productivity 8

Productivity Products Company Engineering 8

Harvard Business Review

JUNE 24, 2015

The f ive forces framework for strategy may be valid in one arena, blue ocean or open innovation in another, but each approach to strategy tends to be presented or perceived as a panacea. In a visionary setting, firms win by being the first to create a new market or to disrupt an existing one.

Strategy 8

Strategy Competitive Advantage Environment Execution 8