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McKinsey

Why Every Company Needs a Current Talent Strategy

Strategy Driven

MARCH 3, 2020

Having the right people in the right jobs at the right time is essential for achieving your business objectives. And to do that well, you need a current talent strategy that connects to your business strategy and a culture that nurtures people. I write about this in great detail in my newest book, Evergreen Talent.

Strategy

Strategy Company Talent Management McKinsey

How B2B Marketers Can Get Started with Social Media

Harvard Business Review

DECEMBER 24, 2015

But social media marketing can offer B2B marketers a range of benefits if they take advantage of it, from increasing engagement and influencing decision making before the sales call to customizing sales messages and enhancing their company’s reputation. When the time is right, and with enough cultivation, the sales will happen.

B2B

B2B Media B2C Marketing

Leadership Digital

Why Every Company Needs a Current Talent Strategy

How B2B Marketers Can Get Started with Social Media

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