Remove Call Center Remove Human Resources Remove Leadership Remove P&L
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Even “bad” cultures get some things right

Surviving Leadership

I also truly appreciated some of the business practices that leadership followed that I have missed in other organizations, including ones highlighted in McCord’s book. Field visits: We used to call them “ride alongs.” Lesson: You want employees to learn how a business makes, saves, and spends money?

CFO 58
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The Rebirth of the CMO

Harvard Business Review

To have the influence to help set business strategy for the company, CMOs need to translate customer insights into terms meaningful to senior leadership. To stitch it all together meaningfully, CMOs are increasingly expected to act as general managers with P&L or shared/shadow P&L responsibility that drive revenue growth.

P&L 11