Harvard Business Review

SEPTEMBER 17, 2013

As well-known psychologist Robert Cialdini told me during an interview for my book Reinventing You , simply placing diplomas or awards on your office walls can help reinforce your expertise to others. You’re likely to need more “thinking time,” as introvert and former Campbell Soup Company CEO Doug Conant advised in an HBR post.

Brand 14

Brand Cialdini Brand Management Conference 14

Harvard Business Review

APRIL 11, 2016

Handwritten thank-you notes from the CEO proudly adorned her wall. When I met Jill (not her real name), she was struggling to make sense of her career setback. The Kumbaya school is doing the Jills of the world a great disservice, leading them to often act in ways that are detrimental to their careers. What happened?

Politics 8

Politics Cialdini Open-book Career 8

Harvard Business Review

MARCH 3, 2015

And if you can’t capture the attention of clients, how does your business or career survive? Consumers consistently rate experts as the most trusted spokespeople , more than CEOs or celebrities. This is a phenomenon Dr. Robert Cialdini calls “directed deference.”

Venture Capitalist 8

Venture Capitalist Cialdini Long-term Motivation 8