How CEOs Can Keep Their Analytics Programs from Being a Waste of Time
Harvard Business Review
JULY 21, 2016
The findings show that fewer than half of analytics programs met initial return-on-investment (ROI) goals. But poor ROI is only part of the story. This is about more than technology. As one financial services CFO told us, “Our mental models were so rigid that even how we thought about data itself needed to be challenged.
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