Career Decisionmaking Development Marketing 
Harvard Business Review
JANUARY 15, 2014
The condition is rare but, fortunately, there appeared to be several specialists both in Germany and France who had each treated hundreds of cases during their careers. One way is to develop and set a clear decision rule beforehand, when there is nothing concrete to decide upon yet. Make decision rules beforehand.
Harvard Business Review
OCTOBER 11, 2013
Much as I want to believe that a glaringly good idea will stand on its merits, I have come to realize that just like any product or service, ideas require good marketing if they’re going to reach their intended customers. New ideas tend to evoke fear and anger – we are programmed to prefer the comfort and safety of established norms.
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