Career, Development, Direct Marketing and Marketing Mix

The Importance of Testing in an E-marketing Campaign

Women on Business

JANUARY 17, 2011

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing

Marketing Press Release Direct Marketing Discount

Harper Lee and Dr. Seuss Won’t Save Publishing

Harvard Business Review

JULY 24, 2015

Reid Hoffman, Ben Casnocha, and Chris Yeh suggested in The Alliance that employers and employees should begin to think of careers as short-term “ tours of duty.” Become a full partner with authors. Build their own brand and audience.

Short-term

Short-term Long-term Audience Brand

Leadership Digital

The Importance of Testing in an E-marketing Campaign

Harper Lee and Dr. Seuss Won’t Save Publishing

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