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Make Your Innovative Idea Seem Less Terrifying

Harvard Business Review

Four years ago, Craig Hatkoff, co-founder of the Tribeca Film Festival, approached me about a brainstorm: an event recognizing and celebrating breakthrough innovators. Rarely have I had that kind of immediate trust and social currency when proposing something new. If you say we should, let’s do it.

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Win the Pitch: Tips from Mastercard's "Priceless" Pitchman

Harvard Business Review

As a growth officer in my early career with the mad men and women of McCann Ericksson , my mom could never quite grasp what I did for a living. But, when we pitched, won and delivered the phenomenon now globally known as Priceless for MasterCard, she could finally brag to her friends at my Aunt Rose's kitchen table.