Strategy Driven

SEPTEMBER 24, 2021

Organic growth occurs when you expand from within by getting more clients, offering new products and increasing output while solely relying on your own resources. So, you have an excellent product, a friendly staff, even an eye-catching logo. Which type you aim for could impact the course of your business. Create a Strong Brand.

Organization 88

Organization Brand Word of Mouth Marketing Marketing 88

Women on Business

JUNE 19, 2011

Following is an edited excerpt from my latest book, Content Marketing for Dummies , which teaches individuals and business owners how to create and publish online content that can help you reach your goals. They develop expectations for your brand based on the information you consistently share.

Content 200

Content Marketing Word of Mouth Marketing Audience 200

Harvard Business Review

SEPTEMBER 21, 2011

A market segment can be characterized broadly (women 25-34) or specifically (women in an early career phase who are newly-married and starting a family). An advertising campaign or product launch cannot target a loosely-defined, abstract person. My favorite example here is the Segway.

Word of Mouth Marketing 13

Word of Mouth Marketing Transportation Market Segmentation Advertising 13