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Hybrid Business Models Look Ugly, but They Work

Harvard Business Review

In a recent article , we defined hybrids as combinations of competing elements or technical generations; for example, the Toyota Prius combines elements of internal combustion engines and electric cars. The challenge of hybrids is that they are only temporary half-steps, and so in retrospect they can look clumsy.

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Making Room for Reflection Is a Strategic Imperative

Harvard Business Review

Theyve been finely engineered, instead, to do. For example, if youre just here to sell sugar-water, then "innovating" slightly new flavors of soda every few months, and finding novel markets to "sell" it in (read: competencies in product innovation and mass marketing) is probably good enough.