Leading Blog

DECEMBER 15, 2021

These foundational leadership skills will make all aspiring executives more effective in their roles today and lift the trajectory of their careers. Yet it can be shattered in an instant, with a devastating impact on a company’s market cap and reputation. Blog Post ). How did you react? Blog Post ).

Books 453

Books Leadership Open-book Wiseman 453

Harvard Business Review

AUGUST 9, 2018

This unwavering focus on an underserved market segment, even when there are others who could benefit from the nonprofit’s programs, drives all aspects of the organization’s strategy, pushing successful nonprofits to design the best solutions for that customer’s situation. Marketing: Forge aligned partnerships.

Strategy 9

Strategy Market Segmentation Crisis Entrepreneur 9

Harvard Business Review

AUGUST 4, 2014

All too often, when marketers talk about their “social strategy,” they really mean a digital marketing strategy implemented on social platforms, rather than using social dynamics to benefit their business. Pepsi actually lost market share and fell to number three in the cola wars for the first time in modern history.

Media 8

Media Marketing Strategy Groupthink Kaplan 8