Career Management Mass Marketing Technology 
Harvard Business Review
MARCH 30, 2016
However, what few people realized was that Microsoft leveraged an old but often overlooked tool that has remarkable power to manage such transitions. Over the centuries, firms have used hybrids to manage periods of difficult transition.
Harvard Business Review
JANUARY 1, 2013
Economic and technological changes are reshaping the nature of work. Having a great job does not guarantee your career success; your competence no longer depends on what you know; and being an affluent consumer matters less than becoming a sought-after product. Change-agents are hard to find, hard to manage, and hard to retain.
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