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The Big Picture of Business: Corporate Communications – Correctly Positioning Your Company

Strategy Driven

FEBRUARY 3, 2012

This holds for corporate operating units and departments. You must always educate corporate opinion makers on how you function… and the skill with which you operate. Operating units and departments must schedule and follow a program to market their worth to their companies. Mission statement. Strategic Plan.

Positioning 50
Positioning Company Strategic Planning Guidelines 50
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The Big Picture of Business – The Realities of Branding… Slogans that Mislead

Strategy Driven

JUNE 22, 2012

It’s unlikely that sales people know what a Mission Statement and the Strategic Planning process are. Doing nothing causes much more organizational damage than making mistakes while operating in good faith. Greatness is earned over an entire career. My analysis: Beware of that phrase in advertising. We Earn It.

Brand 50
Brand Analysis Advertising Software 50
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