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Become a Brand Renegade

Leading Blog

To do that, we had to lean into a “brand renegade” mindset and apply it to our daily operations. The idea of curated customer experiences was something that had to be taught, and we chose candidates who wanted to learn and improve their careers. Create a mission statement that goes beyond the basics.

Brand 290
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How To Build A World-Class Workplace Culture

Eric Jacobson

Reciting the company’s mission statement at team meetings. Question: Describe your notion of a Cultural Purpose Statement. How does it differ from the mission statements we’re used to companies issuing? They have a mission statement that simply states why the company exists.

Class 87
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Building A Culture For Speed, Impact And Excellence

Eric Jacobson

Reciting the company’s mission statement at team meetings. Question: Describe your notion of a Cultural Purpose Statement. How does it differ from the mission statements we’re used to companies issuing? They have a mission statement that simply states why the company exists.

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How To Build A Culture For Speed, Impact And Excellence

Eric Jacobson

Reciting the company’s mission statement at team meetings. Question: Describe your notion of a Cultural Purpose Statement. How does it differ from the mission statements we’re used to companies issuing? They have a mission statement that simply states why the company exists.

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How To Build A World-Class Culture

Eric Jacobson

Reciting the company’s mission statement at team meetings. Question: Describe your notion of a Cultural Purpose Statement. How does it differ from the mission statements we’re used to companies issuing? They have a mission statement that simply states why the company exists.

Class 65
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10 Essential Steps To Leadership Excellence

Terry Starbucker

Establish the “Immutables” – You’re now ready to lay down a few operational “immutables” – your leadership lines in the sand. We used 3 – total customer counts, our operational fault rate, and our Net Promoter Score.

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Reach For Greatness: The 12 Steps To The Leadership Summit

Terry Starbucker

I’ve been fortunate enough over the course of my 34-year career to have arrived at what I call the leadership summit – a high place of great business success and personal satisfaction, and a fulfilling culmination of years of effort, determination, and dedication. But there’s one more step that REALLY ties this all together….