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Winning the Elusive Marquee-Brand Customer Advocate

Harvard Business Review

JULY 9, 2013

Dreams arise of having the marquee customer interviewed by industry publications, speaking about your great offerings at conferences, featured in case studies and success stories, providing references that close multiple deals, participating in your customer communities. Then reality strikes. Marquee brand executives are people, too.

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How to Conduct an Effective Job Interview

Harvard Business Review

JANUARY 23, 2015

“But on the other hand, extreme democracy is also ineffective” and can result in a long, drawn-out process. Chris Smith and Chris Stephenson. Is he a long-term planner or a short-term thinker? Case study #1: Provide relevant, real-life scenarios to reveal how candidates think.

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How To Stephenson Stress Case Study 8
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