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Winning the Elusive Marquee-Brand Customer Advocate

Harvard Business Review

JULY 9, 2013

Dreams arise of having the marquee customer interviewed by industry publications, speaking about your great offerings at conferences, featured in case studies and success stories, providing references that close multiple deals, participating in your customer communities. Then reality strikes. Marquee is good, a perfect match is better.

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How to Conduct an Effective Job Interview

Harvard Business Review

JANUARY 23, 2015

Chris Smith and Chris Stephenson. Case study #1: Provide relevant, real-life scenarios to reveal how candidates think. Case study #2: Make the candidate comfortable and sell the job. . “No one can predict the future, but you want someone who is thinking about it every day,” Sullivan explains.

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How To Stephenson Stress Case Study 8
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