Social Media Compliance Isn't Fun, But It's Necessary
Harvard Business Review
AUGUST 23, 2012
Just ask Gene Morphis, ex-CFO of clothing retailer Francesca's. The latest enterprise social media management systems, offered by companies like Radian 6 , Hearsay Social , and my company, HootSuite , allow firms to assign limited permissions to certain employees. The risks and penalties are real.
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