CFO Cost Center Management Marketing 
Harvard Business Review
JANUARY 16, 2015
Our understanding of how organizations think and act doesn’t always make this distinction between the interests of the enterprise and its managers. CSO, CFO, CIO, IT, Ops (Practice Leaders): Typically, these decision makers run cost centers as opposed to generating revenue.
Harvard Business Review
MAY 31, 2012
Marketers get no respect, writes Ivey Business School professor Niraj Dawar on INSEAD's blog. Yes, marketing faces a steep uphill battle its quest for a seat at the table of valued corporate functions. For one, it’s a cost center. So what can marketing do to regain respect? BONUS BITS: Double-Edged Swords.
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