Marshall Goldsmith

AUGUST 15, 2011

Q: Do you have any specific suggestions for marketing executives in this challenging climate? During hard times companies often cut back on marketing budgets. As business becomes more competitive, marketing executives face increasing pressure to demonstrate the value that their function is adding to the firm. A: Great question.

Advice 107

Advice Execution Marketing Prahalad 107

Harvard Business Review

JANUARY 16, 2015

CSO, CFO, CIO, IT, Ops (Practice Leaders): Typically, these decision makers run cost centers as opposed to generating revenue. Sales, Marketing, GMs, Product (Business Leaders): These decision makers are directly involved in generating revenue and they are judged based on the numbers.

P&L 8

P&L Due Diligence CIO COO 8

Harvard Business Review

MAY 31, 2012

Marketers get no respect, writes Ivey Business School professor Niraj Dawar on INSEAD's blog. Yes, marketing faces a steep uphill battle its quest for a seat at the table of valued corporate functions. For one, it’s a cost center. So what can marketing do to regain respect? BONUS BITS: Double-Edged Swords.

Supply Chain 13

Supply Chain Real Estate ROI CFO 13