article thumbnail

Craft a Remarkable Personal Brand Statement! 29 Steps & Examples

Miles Anthony Smith

Matt Sweetwood, branding expert, defines personal branding as: " Personal branding is the practice of people marketing themselves and their careers as brands -- the ongoing process of establishing a prescribed image or impression in the mind of others about an individual." Lastly, he's done an incredible job marketing himself.

Brand 68
article thumbnail

Before You Link Pay to Customer Feedback: Five Essentials

Harvard Business Review

Your CFO and finance team can take a leadership role here. On the macro level, you can estimate the value of achieving customer loyalty leadership in terms of market share gains or revenue growth. One direct marketer learned this the hard way. A clear link to financial and strategic outcomes. Organized learning.