CFO Innovation Marketing ROI 
Harvard Business Review
APRIL 19, 2011
a Boston-based innovation management collaborative. We often ask executives to tell us about their biggest innovation failures. The CEO and CFO responded with, "A failure to hit ROI and NPV targets." The head of R&D remembered it as a failure to properly market the innovation. Simple answers don't count.
Harvard Business Review
SEPTEMBER 28, 2012
The same investment logic holds for Apple's innovation ecosystem; the flow and fortune of its third-party apps development alone would yield valuable insight. But those are exactly the kinds of values conversations (privacy, exclusivity, fairness, and intellectual property) innovative organizations need to have. More >>.
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