Case Study: A Short-Seller Crashes the Party
Harvard Business Review
OCTOBER 11, 2013
Competitive products came on the market, but none were as popular as the Express. Terranola’s market cap skyrocketed to $8.1 It seemed that many market players, notably Jeremiah Hughes, thought the Terranola story was too good to be true. As CFO, A.J. Investors adored the Terranola story. Doom and Gloom. Confident words.
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