Advice for Marketing Executives During Tough Times
Marshall Goldsmith
AUGUST 15, 2011
For example, you don't want the CEO and CFO coming to you and saying, "You never justify why we're spending so much money, so we're cutting your budget." In 2009 Marshall's friend the late CK Prahalad was ranked #1 and Marshall was ranked #14. Align yourself with the rest of your executive team. Thank you, Susanne. Life is good.
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