Chemicals Development Focus Group Follow-up 
Harvard Business Review
DECEMBER 31, 2012
R&D and product development launch products that receive tepid responses. In doing research for my book , I found that companies who are attracting buyers in today's hyper-connected world are developing new approaches and competencies that focus on one thing: customers. Find your customer product developers.
Harvard Business Review
MARCH 31, 2016
And there are five common ways these solitary initiatives tend to pop up in companies. And for otherwise healthy employees, frequent biometric screening is often unnecessary, and from a clinical standpoint may do more harm than good because follow-up treatments can be unnecessary and costly. Paying people to change their habits.
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