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How to Design a Corporate Wellness Plan That Actually Works

Harvard Business Review

And there are five common ways these solitary initiatives tend to pop up in companies. And for otherwise healthy employees, frequent biometric screening is often unnecessary, and from a clinical standpoint may do more harm than good because follow-up treatments can be unnecessary and costly. Paying people to change their habits.

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Memo to the CEO: Customers Are the Key to Growth

Harvard Business Review

Technologies exist that allow them to easily post a recommendation to their Facebook friends, LinkedIn connections, and Twitter followers. It's not that hard, or expensive — but it does take more than forming a few focus groups. Or to provide a product review on any site important to your market.

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