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How to Design a Corporate Wellness Plan That Actually Works

Harvard Business Review

Worse yet, they’ll sometimes hire different vendors to address different issues – lifestyle coaches, employee assistance counselors, case and disease management vendors, nurse lines, occupational health and safety experts, workers’ compensation specialists, disability managers, organizational development consultants, you name it.

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Memo to the CEO: Customers Are the Key to Growth

Harvard Business Review

R&D and product development launch products that receive tepid responses. In doing research for my book , I found that companies who are attracting buyers in today's hyper-connected world are developing new approaches and competencies that focus on one thing: customers. Find your customer product developers.

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