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Use Big Data to Predict Your Customers' Behaviors

Harvard Business Review

According to a series on Big Data in The New York Times , the NYPD and other big city police departments are using data-crunching technology to geo-locate and analyze "historical arrest patterns," while cross-tabbing them with sporting events, paydays, rainfall, traffic flows, and Federal holidays to identify what NYPD calls likely crime "hot spots."

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Memo to the CEO: Customers Are the Key to Growth

Harvard Business Review

Technologies exist that allow them to easily post a recommendation to their Facebook friends, LinkedIn connections, and Twitter followers. It's not that hard, or expensive — but it does take more than forming a few focus groups. Or to provide a product review on any site important to your market.

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