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Building Your Brand “Buddy the Elf” Style – Part 1 :: Women on.

Women on Business

Buddy is a human raised by elves, therefore, does he fall into the “human” or “elf” category? For others, adults, Buddy was a “chemically imbalanced” adult man who thinks and dresses like an elf running around through the streets of New York City. For some, say children (most likely his primary target audience), Buddy is an elf.

Brand 215
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How to Design a Corporate Wellness Plan That Actually Works

Harvard Business Review

Leadership commitment and support. It is first and foremost about creating a way of life in the workplace that integrates a total health model into every aspect of business practice, from company policies to everyday work activities. A company like Dow Chemical is a success story in this way. So what does?