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Diversity Efforts Fall Short Unless Employees Feel That They Belong

Harvard Business Review

Over the past decade, technology companies and their leaders have launched diversity and inclusion (D&I) initiatives, hoping to make employees of all backgrounds and experiences feel welcome in our industry. Storytelling means two things. This is even more powerful if the storyteller “looks like you.”

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How Advanced Analytics Is Changing B2B Selling

Harvard Business Review

The science of storytelling and brand performance. In another old-line industry, agriculture, Monsanto has steadily enhanced its core commodity chemicals business with data and analytics-based services to expand the value elements delivered. Insight Center. Data-Driven Marketing. Sponsored by Google.

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