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How CMOs Can Work with CIOs to Gain Customer Insight

Harvard Business Review

In fact, recent research [PDF] conducted by the CMO Council, suggests that this process should start with the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO). It's up to the CEO to ensure that marketing and IT are on the same page in terms of both innovation goals and risk management.

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Why the Entire C-Suite Needs to Use the Same Metrics for Cyber Risk

Harvard Business Review

For instance, the general counsel thinks about the issue in terms of compliance with information security regulations such as the European Union’s General Data Protection Regulation. The chief risk officer (CRO) looks at the problem in terms of risk transfer and cyber insurance purchased.