Coaching Tip

JANUARY 16, 2017

Cialdini, author of The Psychology of Persuasion (William Morrow, 1993). "One of the most potent of the weapons of influence around us is the rule for reciprocation. The rule says that we should try to repay, in kind, what another person has provided us." Robert B. Source: Paul J. Related articles.

Cialdini 70

Cialdini Performance Review Engineering System 70

Coaching Tip

APRIL 1, 2013

Traditionally the thinking has been that employers should appeal to workers’ more obvious forms of self-interest: financial incentives, yes, but also work that is inherently interesting or offers the possibility for career advancement. Cialdini, author of "The Psychology of Persuasion" (William Morrow, 1993).

Social Capital 139

Social Capital Cialdini Mentor Incentives 139

Harvard Business Review

FEBRUARY 19, 2013

There might also have been a touch of aversion to the idea of selling — many of us wonder if it's right, ethically-speaking, to persuade someone to buy or believe something. The abilities I have usually focused on are intelligence, creativity, self-control, and, of course, mathematical skill. Do you want to be a people mover?

Cialdini 8

Cialdini Influence Self-aware Learning-by-Doing 8