Cialdini Ethics Self-aware Skills 
Coaching Tip
JANUARY 16, 2017
Cialdini, author of The Psychology of Persuasion (William Morrow, 1993). "One of the most potent of the weapons of influence around us is the rule for reciprocation. The rule says that we should try to repay, in kind, what another person has provided us." Robert B. Source: Paul J. Related articles.
Harvard Business Review
FEBRUARY 19, 2013
There might also have been a touch of aversion to the idea of selling — many of us wonder if it's right, ethically-speaking, to persuade someone to buy or believe something. The abilities I have usually focused on are intelligence, creativity, self-control, and, of course, mathematical skill.
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