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Great Books That Grow You: Influence: The Psychology of Persuasion

Rich Gee Group

Unpacking the Science Behind How We're Convinced and How to Use It Ethically As social creatures, we often seek shortcuts to navigate our complex world. By understanding these principles, individuals and businesses can learn to recognize when they're being influenced and how to persuade others ethically.

Influence 195
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A Culture of Trust

Coaching Tip

Cialdini, author of The Psychology of Persuasion (William Morrow, 1993). "One of the most potent of the weapons of influence around us is the rule for reciprocation. The rule says that we should try to repay, in kind, what another person has provided us." Robert B. Source: Paul J. Related articles.

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Yes, You Can You Learn to Sell

Harvard Business Review

There might also have been a touch of aversion to the idea of selling — many of us wonder if it's right, ethically-speaking, to persuade someone to buy or believe something. The abilities I have usually focused on are intelligence, creativity, self-control, and, of course, mathematical skill. Do you want to be a people mover?

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Great Leaders Embrace Office Politics

Harvard Business Review

There is strong evidence that our work ratings, bonuses, and promotions are weakly correlated to actual performance — in fact, performance may even matter less to our success than our political skills and how we are perceived by those who make the decisions. First, we want to believe the world is a fair place.