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Great Books That Grow You: Influence: The Psychology of Persuasion

Rich Gee Group

In his seminal book, "Influence: The Psychology of Persuasion," Dr. Robert Cialdini examines these mental shortcuts and identifies six universal principles that influence our decision-making process. I frequently recommend this book to my clients — it packs a powerful punch to improve persuasion skills.

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Pre-suasion: A Revolutionary Way to Influence and Persuade

Kevin Eikenberry

By Robert Cialdini Social Psychologist, Robert Cialdini, wrote a book called Influence: The Psychology of Persuasion that is a classic and has sold over 3 million copies. If you haven’t read it, put it on your list. He has revised that book several times and written other books since. While I enjoyed them, none lived […].

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Six Principles of Persuasion for Leaders

Lead on Purpose

Many studies have been done about the science of persuasion, and Robert Cialdini is perhaps one of the most respected experts in the field. Today we are going see how to apply these skills to real-world situations to master the art of leadership. Principle #1 – Reciprocity.

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The Best Leadership Books of 2016

Leading Blog

As technology becomes more disruptive and we see more importance placed on big data and artificial intelligence, what will matter most are those things that make us human – the soft skills.

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A Culture of Trust

Coaching Tip

Cialdini, author of The Psychology of Persuasion (William Morrow, 1993). "One of the most potent of the weapons of influence around us is the rule for reciprocation. The rule says that we should try to repay, in kind, what another person has provided us." Robert B. Source: Paul J. Related articles.

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Build a Simple System to Achieve Success

Coaching Tip

Consider a skill you want to improve or a subject that you wish to understand better to achieve the success you desire. . See how working deeply on the basics makes it possible for you to hone your skill or deepen your knowledge at the higher levels you are trying to attain. Methodically and thoroughly learn the fundamentals.

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Practicing the Law of Reciprocity

Coaching Tip

Cialdini, author of "The Psychology of Persuasion.". Books Business Coaching Chief Executive Officer (CEO) Leadership Skills Success Work life achieving success through social capital kim cameron law of reciprocity practicing positive leadership recirprocity wayne baker' Using the Law of Reciprocity to Advance Your Business.