Co-Opetition Globalization Innovation Operations 
Harvard Business Review
NOVEMBER 22, 2012
More and more companies embrace consumers as "co-creation" partners in their innovation efforts, instead of as buyers at the end of a value chain. For example, IBM's co-created product lines account for approximately 20% of its revenue and many of its innovations. It's a shift from keeping people out to letting people in.
Harvard Business Review
APRIL 28, 2015
Instead, they’re taught to focus on their income statement and optimize their operations around preserving profitability. On a short-term basis, the only thing they can expect in return for focusing on data is the headaches that follow from explaining, justifying, and evaluating their operations to colleagues and investors.
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