Remove Commitment Remove Ethics Remove Marketing Remove ROI
article thumbnail

Board Performance Optimization: Beyond Compliance Towards Excellence

N2Growth Blog

Understanding the Concept of Governance Excellence Governance excellence refers to the strategic oversight conducted by a company’s board of directors that ensures ethical, sustainable, and profitable organizational operations. As an essential prerequisite, compliance demonstrates a commitment to adherence and propriety.

article thumbnail

The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

July 2016 Leadership Development Carnival

Lead Change Blog

The Institute for Corporate Productivity and ROI Institute have released the results of a new research study, which looks at positive trends and the state of human capital analytics. His scorecard checks whether products are meaningful, sold ethically, produced in a sustainable way, and so on. ” Tweet i4cp at @i4cp.

article thumbnail

Women Directors Change How Boards Work

Harvard Business Review

And while research about financial performance is still in its infancy — Catalyst has found a strong correlation between the number of women on boards and in the C-Suite and ROI and ROE of company returns — we’re starting to learn more about the important ways women are changing the inner workings of boards.

Osgood 8