N2Growth Blog
NOVEMBER 26, 2018
This White Paper is excerpted and adapted from Ultra Leadership: Go Beyond Usual and Ordinary to Engage Others and Lead Real Change (Giuliano, Lioncrest, 2016). Some may be engineers, marketers, finance directors, or salespersons. They do commit to engage with other people who share their experience. Where are we?
Harvard Business Review
JULY 20, 2016
As one of us noted in a previous article , buyers work their way through parallel streams (rather than a funnel) as they explore, evaluate, and engage in purchase decisions via web sites, white papers, social media, and contact with other buyers through sites like Marketo, and so on. An incremental approach to sales has many benefits.
N2Growth Blog
MAY 17, 2010
He had never actually delivered anything to client, he had only written white papers for the firm. Their reasons may include commitment of time, insufficient dedication to the organization's goals, desire for low profile, and many others. And he was considered an expert!
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