The CEO as Chief Brand Custodian | In the CEO Afterlife
In the CEO Afterlife
OCTOBER 17, 2011
by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. So, wouldn’t you expect a heck of a lot more company attention to commercial brands? With the exception of niche, specialty, and technology markets, I see little evidence of this. Human Resources.
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