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Why Storytelling Matters In Today’s Leadership

Tanveer Naseer

Why businesses need powerful narratives Storytelling is being increasingly utilized for building customer loyalty externally, as well as for motivating internal stakeholders and developing stronger connections among employees internally. How does who and what you are translate into customer benefits?

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Top Ten Pitfalls to Avoid When Going Social in the Business World.

Strategy Driven

If you were to make a list of up-and-coming business trends, social media strategies would probably be near the top. Actually, scratch that “up-and-coming” part – social media is already here. Quite literally, it’s my job to be social media savvy. Of course not.

Media 50
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HBR's Best Videos, Infographics, Podcasts, and Slideshows of 2011

Harvard Business Review

The video, an interview about his agenda-setting article, " Creating Shared Value ," kicked off a year of revisiting our current economic system across our book , blog , and magazine channels, and it produced some of our best rich media features: Illustrated timeline. Turn Customers into Promoters. Social Media's Untapped Power.

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