Strategy Driven

DECEMBER 28, 2023

It could involve investing in new product development, exploring new market segments, or adopting innovative marketing strategies. By being proactive and responsive to market trends and consumer behavior, businesses can better meet customer needs and seize new opportunities. Equally important is training and development.

Compliance 93

Compliance USP Trends Agility 93

Harvard Business Review

OCTOBER 24, 2016

For example, if a sales lead comes from a live event we hosted, we want more information on that prospect’s behavior, such as: After the conference, what web pages did they view? What other activities did they take part in — webcasts, other conferences, sales calls? How long was each visit to the web site?

Marketing 8

Marketing Metrics Market Segmentation Conference 8

Harvard Business Review

JULY 29, 2013

Second, B2B buyers are becoming more comfortable purchasing and collaborating remotely; they use the web to research product information, are comfortable communicating and collaborating with sellers using methods such as email, social media, and conference calls, and in fact prefer these methods over face-to-face communication for some sales tasks.

B2B 8

B2B Power Market Segmentation Customer Intimacy 8