Ask Atma

MAY 20, 2012

So the designer teaches everyone about UX/AI, the coders teach about their development methodology, the project managers teach about agile protocols, and the sales people describe what it is like in the field. Cooperation – willingness to collaborate. Rational capacity – ability to set aside emotional agendas.

Team 52

Team How To Knowledge Management Self-aware 52

Harvard Business Review

AUGUST 29, 2014

If he had taken his research out of the office, Mark would have found that Jennifer felt very strongly about her local identity and bought her vegetables from a local organic cooperative; at the same time, she was concerned about global issues and invested her savings in Indiegogo , a global crowdfunding platform.

Globalization 8

Globalization Consultative Learning-by-Doing Innovation 8

Harvard Business Review

OCTOBER 27, 2015

So marketers today have unprecedented “weapons” and “recon” in terms of technological tools and access to data. In 2014, Atrion — a privately owned Technology Services company based in Warwick, RI — had a problem. Still, as military experts will tell you, air campaigns don’t win wars.

Marketing 8

Marketing Competitive Intelligence Porter How To 8