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5 Leadership Signals that Turn Culture into Advantage

Skip Prichard

But you should pick a longer time horizon for calculating ROI on your leadership choices. We try to help leaders make a very rational cost/benefit analysis about what clinging to the raft is costing them. One of the things we preach in the book is for leaders to be more “long-term greedy.”

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The Triumph (and Challenge) of Climate Math

Harvard Business Review

While it's a myth that companies make all decisions on ROI calculations (what was the exact return on that Super Bowl ad?), Similarly, the math on climate action is getting better every day as the costs of inaction rise. We will need strong global policies and a price on carbon. we do claim to love hard-nosed numbers.