Harvard Business Review
JULY 25, 2017
Some companies establish a threshold for MROI that takes into account its risk tolerance and cost of capital, below which they are hesitant to make investments. For example, do you include just the cost of the media, or do you also include the investment of staff time to create the ad?
Harvard Business Review
SEPTEMBER 4, 2017
In The Good Jobs Strategy , Zeynep Ton, a professor at the MIT Sloan School of Management, demonstrates how the best retail companies align their customer value proposition with their operations strategy and their approach to human capital. Small and large companies alike are experimenting with these concepts.
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