Harvard Business Review
JULY 25, 2017
” Measuring how efficiently the marketing organization is using the company’s money keeps everyone accountable for using those funds wisely. Some companies establish a threshold for MROI that takes into account its risk tolerance and cost of capital, below which they are hesitant to make investments.
Harvard Business Review
SEPTEMBER 4, 2017
Similarly, many organizations are experimenting with using Agile sprints beyond the traditional areas of product development and innovation. Companies that follow the Toyota Production System use Kaizen events to improve productivity on the manufacturing line. It’s not money that’s in short supply; it’s good growth ideas.
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