Cost of Capital, Insurance and Present Value

How CMOs Can Get CFOs on Their Side

Harvard Business Review

NOVEMBER 25, 2013

CFOs are more interested in capital investment estimates, net present values, and a clear outline of the trade-offs of any investment. Marketing KPIs that don’t directly address shareholder value and the company’s objectives don’t tell the CMO or the CFO where marketing efforts are having the most impact.

CFO

CFO Short-term Long-term Benchmarking

An HBR Refresher on Breakeven Quantity

Harvard Business Review

JUNE 22, 2015

. “It’s one of the more popular ways that managers calculate marketing ROI,” says Avery, pointing out that other common ones include calculating the investment payback period, calculating an internal rate of return, and using net present value analysis.

Payback Period

Payback Period Fixed Costs Analysis Price

Leadership Digital

How CMOs Can Get CFOs on Their Side

An HBR Refresher on Breakeven Quantity

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