Harvard Business Review

APRIL 16, 2015

” A quarter century later, not much seems to have changed: fewer than five out of the 100 CEOs on HBR’s 2014 list of best-performing CEOs even mention “return on capital” on their official biography — and none of those five lead companies listed in the Dow Jones Industrial Average (DJIA) or in the EuroStoxx50.

CEO 8

CEO ROIC Cost of Capital Merton 8

Harvard Business Review

MARCH 28, 2016

As a result, family equity can come at a very low cost of capital, where businesses can meet the annual needs of their shareholders without having to worry about paying back the principal. As one client told me, “It used to be that unhappy customers would write a letter. We have to stay out in front of our image.”

Long-term 8

Long-term Short-term Reputation Incentives 8

Harvard Business Review

SEPTEMBER 26, 2016

“Stakeholder theory” or “triple-bottom-line thinking” will just leave management dazed and confused because it is unclear how these multiple objectives should be traded off. But organizations have to deal with competing priorities all the time. As I have written extensively , I would maximize customer satisfaction.

Objective 8

Objective Cost of Capital Bottom-up Environment 8