Harvard Business Review

APRIL 2, 2012

She was a training manager for a large corporation, advising middle and senior managers on career development. Located at the home office, she developed long-term relationship with her clients. We've known for a decade or more that this shift to more production-engineered knowledge work was underway. Find a market niche.

Marketing 16

Marketing CPA Outsourcing Forrester 16

Miles Anthony Smith

NOVEMBER 7, 2019

” The bottom line is that most people don’t want to be “sold” by an ad anymore; they want to develop a relationship where a business earns their purchase by offering invaluable content. It leads to a higher search engine visibility through stronger online authority (links and social shares).

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

JUNE 8, 2018

Digital companies, however, consider scientists’ and software workers’ and product development teams’ time to be the company’s most valuable resource. These criteria assume a limited supply of financial capital and that prudent allocation of financial capital determines a firm’s success.

Report 8

Report GAAP Net Present Value CFO 8